CONNECT
Passform amplifies your brand's marketing activity with a direct engagement channel that lives where your customers already are. Real-world touchpoints, personalised communications, and individual-level data, all connected.
FEATURES
Reach
On the lock screen when it counts
Push notifications delivered directly to the lock screen
Geo-triggers fire when a customer is near a relevant location
Behavioural triggers based on what the customer has done and when
Experience
Reach them at exactly the right moment
Creative mechanics, personalised content, and evolving experiences delivered through infrastructure customers already trust
Apple and Google Wallet come pre-installed on virtually every smartphone, no download or app.
Data
First-party data from real-world interactions
Every scan, redemption, and notification response tracked at the individual level
On-pack, in-store, and sampling activations produce data you own
Consumer profiles built from actual behaviour, not industry studies
Personalise
Every pass, always current
Pass content, offers, and messaging tailored to the individual
The experience evolves as the customer's behaviour develops
Real-time updates mean the right message reaches the right person at the right moment
Design
Your brand, every pocket
Full control over visual identity, every pass, notification, and update is in your creative and tonal language
A live creative canvas your team can update any time, without reissuing the pass
Integrate
Works with the tools you already use
Connects to your CRM, loyalty platform, and marketing stack
Triggers pass updates from data you already hold
Slots into existing comms flows without replacing anything
EXPERIENCE
The same infrastructure works across loyalty, campaigns, events, and fully custom brand experiences. What changes is how the experience is designed and what it needs to do. How you use it, is up to you.
Gamification is not a feature bolted onto a campaign. It is a way of building creative brand activations around earning, discovering, and unlocking. Use geo-triggers to reward customers who visit specific locations. Build voucher mechanics into milestone achievements. Design a brand experience where every interaction unlocks what comes next - a trail, a challenge, a reward worth sharing. All within a platform in the palm of their hand, with no app needed.
Geo-triggered and location-based rewards
Behaviour-triggered unlocks and milestones
Fully branded, bespoke experience design
Rich analytics and personalisation data
Campaigns and activations
Creative activation pathways that utlise the full range of digital wallet technology removing friction, accessibility and adoption challenges. Any physical touchpoint becomes an entry point. Any IRL moment becomes the start of an ongoing conversation. With individual-level performance data that flows back feeds directly into your marketing and measurement stack, giving campaigns the attribution and intelligence that most below-the-line activity never generates.
On-pack, in-store, and event entry points
Geo-triggered and behavioural messaging
Voucher and redemption mechanics
Individual-level data for your measurement stack
A pop-up or event is more than a location and a date. Passform turns it into a structured engagement experience. Check in at locations, collection and reward unlocks, and notifications that engage and guide the brand experience. The pass becomes the thread connecting the physical and digital - building a record of who showed up, what they did, and what made them act.
Check-in and collection mechanics
Location-based notifications
Milestone unlocks and rewards
Post-event loyalty conversion and data capture
Personalised Loyalty
Add a to your existing loyalty programme, or build one from the ground up. Either way, customers get a live loyalty experience that stays current. Points balances and tier status update automatically on the pass. Notifications fire when rewards unlock, when thresholds are hit, or when there is a reason to reach out. Every interaction builds an individual consumer profile that gets more useful the longer the relationship runs.
Live points and tier updates
Milestone and behavioural notifications
Gifting and reward mechanics
Individual consumer profiles
GET STARTED
Bespoke solutions to fit your brief
We work with you and our network of creative and technology partners to design and deliver the full experience: strategy, pass design, campaign logic, integrations, and analytics.
For brands and agencies who want to bring something new to market without building it from scratch.
FAQ
