BRANDS + EXPERIENTIAL

Turn attention
into connection

Turn attention
into connection

Turn attention
into connection

Talk to Us

Talk to Us

Talk to Us

Passform gives brands a wallet-native engagement layer. Turn every interaction into a channel you keep.

Passform gives brands a wallet-native engagement layer. Turn every interaction into a channel you keep.

Add to Apple Wallet badge
Add to Google Wallet Badge
Gamified campaigns drive up to 48% higher engagement. The wallet pass is the live delivery mechanic.
Gamified campaigns drive up to 48% higher engagement. The wallet pass is the live delivery mechanic.
Gamified campaigns drive up to 48% higher engagement. The wallet pass is the live delivery mechanic.
Phone showing a digital wallet pass for Form Streetwear 'Sole Search' wih image of young people scanning NFC checkpoint

INTEGRATION

The new engagement channel

The new engagement channel

Already running a loyalty programme?

Already running a loyalty programme?

Add it to Apple and Google Wallet and open a direct notification channel to every member. No new activation required.

Add it to Apple and Google Wallet and open a direct notification channel to every member. No new activation required.

Diagram of integration pathways connecting wallets with POS, CRM and other systems
Diagram of integration pathways connecting wallets with POS, CRM and other systems

Starting something new?

Every campaign, event, or real-world moment becomes a pass in their wallet from the first engagement.

Push notification for Luma Labs pop up
Push notification for Kin drinks
Push notification for a streatwear brand

Connection unlocked

Connection unlocked

Either way, you have a direct line to that individual. One that reaches the lock screen, updates in real time, and generates first-party data with every interaction.

Either way, you have a direct line to that individual. One that reaches the lock screen, updates in real time, and generates first-party data with every interaction.

Passform analytics example
Passform analytics example

See what's possible

Passform works alongside what you already have. The piece that ties it all together.

Book a demo

Book a demo

Book a demo

FEATURES

What Passform unlocks

What Passform unlocks

Tailored branded passes

Fully designed to match your brand. Every colour, logo, and dynamic field reflecting your campaign.

In their wallet in seconds

One tap to add. Always accessible, always there. No downloads, no account creation, nothing in the way.

Targeted messaging

Push notifications and location-based alerts triggered by behaviour, time, or proximity. Right person, right moment.

Live updates and content

Change the offer, update the creative, add new content. Every pass reflects the current campaign in real time.

Live updates and content

Change the offer, update the creative, add new content. Every pass reflects the current campaign in real time.

Performance analytics

Track installs, opens, redemptions, and engagement across every campaign. First-party data from real-world interactions, owned by you.

Performance analytics

Track installs, opens, redemptions, and engagement across every campaign. First-party data from real-world interactions, owned by you.

Yours to build on

Every interaction generates data your analytics and AI tools can use. What comes next is yours.

Yours to build on

Every interaction generates data your analytics and AI tools can use. What comes next is yours.

USE CASES

Not just a campaign. A channel.

Not just a campaign.
A channel.

Not just a campaign. A channel.

Busy crown in a purple branded experience space with sampling stands

Branded events and experiences

Give your event a digital layer. Use it for entry, unlock content, send updates, and stay connected long after the event ends.

Venue engagement and updates

Ticket replacement

Event Analytics

Post-event channel

Gamification and loyalty mechanics

Build progress tracking, rewards, and tiered experiences that update with every interaction. Streaks, milestones, and incentives keep people coming back.

Points systems

Tier progression

Behaviour-based triggers

Member engagement

Group of young adults scanning an NFC plinth as part of a branded street promotion
End of aisle display in a supermarket with a woman browsing, the display is a promotional Enter & Win theme

BTL and promotional activations

Competition entries, instant win mechanics, prize redemptions, and promotional offers delivered via wallet pass. Consumers scan, enter, and receive, while the pass stays in their wallet as an ongoing brand touchpoint.

QR and NFC entry

In-store activation & retail promotion

On-pack campaigns

Data capture

Gifting and promotional marketing

Deliver gift passes, vouchers and promotional offers at point of purchase, via QR, or through a link. Easy to redeem, simple to manage, and always up to date.

Checkout integration

Campaign distribution

Redemption tracking

Live updates and push notifications

Woman inside a beauty store presenting her phone to cashier with digital wallet gift card pass
Woman sharing samples at a sampling stand inside a liquor store with a promotion

Sampling and trial campaigns

Pair experimentation with a follow-up that converts. Capture the interaction, then deliver a timely offer when the customer is most likely to act.

Field marketing

Product launches

Geo-triggered engagement

Retail partner activation

Sponsorship and partnership activations

Extend sponsorships beyond visibility. Engage customers on-site, deliver targeted offers, and measure engagement beyond impressions and foot traffic.

On and off site

Audience attribution

Location triggers

Campaign measurement

Ladies dressed up for the horse races in black and white clothing, drinking wine in a branded area with purple flower arch