HOSPITALITY + TOURISM

Every experience.
One wallet.

Every experience.
One wallet.

Every experience.
One wallet.

Passform adds a wallet-native layer across the full visitor journey. Turn every booking into a direct channel you keep. Before, during, and after the experience.

Passform adds a wallet-native layer across the full visitor journey. Turn every booking into a direct channel you keep. Before, during, and after the experience.

Consumers spend over 50% more with brands that personalise. The pass turns every guest journey into a one-to-one conversation.
Consumers spend over 50% more with brands that personalise. The pass turns every guest journey into a one-to-one conversation.
Consumers spend over 50% more with brands that personalise. The pass turns every guest journey into a one-to-one conversation.
Phone showing digital wallet pass for SeaPass Ferries, surrounded by push notifcation and image of family on a ferry

INTEGRATION

The new engagement channel

The new engagement channel

Already part of their journey?

Already part of their journey?

Boarding passes, hotel check-ins, museum entries, park passes, rail tickets. Add them to Apple and Google Wallet and create a direct channel to every attendee, whilst integrating with your existing stack.

Boarding passes, hotel check-ins, museum entries, park passes, rail tickets. Add them to Apple and Google Wallet and create a direct channel to every attendee, whilst integrating with your existing stack.

Diagram of integration pathways connecting wallets with POS, CRM and other systems
Diagram of integration pathways connecting wallets with POS, CRM and other systems

Reach them in the moment

Travel is full of moments when information needs to reach people fast. Gate changes, updated departures, early openings. A wallet pass is the most direct way to reach the right person at the right moment.

SeaPass Ferries wallet pass notification for loyalty program
Geo-triggered notification for SeaPass Ferries pass
Post sail notification for SeaPass Ferries

Connection unlocked

Connection unlocked

Most operators have limited visibility and control over the relationship with their visitors. Every interaction through a wallet pass helps change that, creating a direct line and generating first-party data from real behaviour.

Most operators have limited visibility and control over the relationship with their visitors. Every interaction through a wallet pass helps change that, creating a direct line and generating first-party data from real behaviour.

Passform analytics
Passform analytics

See what's possible

The experience starts before arrival. The relationship should last beyond it. Passform works alongside what you already have, the piece that ties it all together.

FEATURES

What Passform unlocks

What Passform unlocks

Branded passes for any experience

Passes that reflect your airline, property, or attraction from the moment they are added.

Branded passes for any experience

Passes that reflect your airline, property, or attraction from the moment they are added.

Real-time updates

Push changes as they happen. Gate updates, departures, room details, or opening hours, delivered instantly without relying on email.

Geo-triggered notifications

Reach visitors based on where they are. Welcome arrivals, prompt nearby experiences, or send reminders at the right moment.

Loyalty programmes

Build programmes that live in the wallet and update with every visit. Stay connected to your most valuable customers through a direct channel.

Loyalty programmes

Build programmes that live in the wallet and update with every visit. Stay connected to your most valuable customers through a direct channel.

Engagement analytics

Track opens, check-ins, and interactions across the journey. First-party data from real visitor behaviour, owned by you.

Engagement analytics

Track opens, check-ins, and interactions across the journey. First-party data from real visitor behaviour, owned by you.

Yours to build on

Every interaction generates data your CRM, analytics and AI tools can use. What comes next is yours.

Yours to build on

Every interaction generates data your CRM, analytics and AI tools can use. What comes next is yours.

USE CASES

Every moment, connected.

Every moment, connected.

Man checking in for a flight using mobile wallet pass on phone

Transport and travel tickets

Boarding passes, rail tickets, and transport credentials delivered through the wallet. Always accessible, updated in real time, and able to reach passengers instantly when plans change.

QR, Barcode and NFC

Real-time alerts

Gate and platform updates

Passenger communication

Hotel and accommodation passes

Booking and access passes in one place. Updated in real time and used to deliver in-stay offers, dining reservations, and checkout prompts throughout the stay.

Arrival pass

Room access

In-stay updates

Loyalty & rewards

Couple walking through a hotel lobby
Family at a zoo looking at turtles

Attraction passes

Entry passes for museums, galleries, theme parks, national parks, zoos, and any ticketed attraction. Added to the wallet, scanned on arrival, and updated in real-time.

Entry and access

Location triggers

Visitor updates

On-site engagement

Tours, activities, and experiences

Booking details, timing, and meeting points in their wallet. Handle last-minute changes and keep visitors informed without them needing to search for information.

Confirmations

Meeting points and live updates

Loyalty and Rewards

Data capture and post visit engagement

Group of people near a tour bus
Group of people dining at a restaurant

Guest loyalty and memberships

Loyalty programmes and memberships that live in the wallet. Track visits, update tiers and points, and stay connected to your most valuable guests.

Points and rewards

Tier status

Membership passes

Engagement channel

Post-visit re-engagement

Stay connected after the visit ends. Promote return trips, share offers, and turn one-time visitors into repeat customers.

Return offers

Retargeting

Review and repeat booking prompts

Loyalty & membership

Couple at movie theatre buying popcorn