ENTERTAINMENT + EVENTS

The ticket is just
the beginning

The ticket is just
the beginning

The ticket is just
the beginning

Talk to Us

Talk to Us

Talk to Us

Passform gives events a wallet-native engagement layer. Turn every ticket into a channel you keep.

Passform gives events a wallet-native engagement layer. Turn every ticket into a channel you keep.

Add to Apple Wallet badge
Add to Google Wallet badge
Wallet pass notifications get a 28% click rate. Email gets 2%. At a live event, timing is everything.
Wallet pass notifications get a 28% click rate. Email gets 2%. At a live event, timing is everything.
Wallet pass notifications get a 28% click rate. Email gets 2%. At a live event, timing is everything.
Phone showing an event pass for Brightside Festival, festival goers and analytics

INTEGRATION

The new engagement channel

The new engagement channel

Already issuing tickets?

Already issuing tickets?

Add them to Apple and Google Wallet and create a direct channel to every attendee, without changing how they buy or enter.

Add them to Apple and Google Wallet and create a direct channel to every attendee, without changing how they buy or enter.

Diagram of integration pathways connecting wallets with POS, CRM and other systems

Connection, unlocked

From the moment a ticket is added, you can reach that attendee before the event, during it, and long after it ends.

Pre event push notification
Geo-triggered notification for Brightside Festival
Post event push notification

Audience data, owned

Audience data, owned

Every scan, update, and interaction becomes part of a richer audience view, tied to a real person rather than a one-time transaction.

Every scan, update, and interaction becomes part of a richer audience view, tied to a real person rather than a one-time transaction.

Passform analytics
Passform analytics

See what's possible

Passform works alongside what you already have. A layer that turns a ticket into an ongoing relationship.

Book a demo

Book a demo

Book a demo

FEATURES

What Passform unlocks

What Passform unlocks

Event-ready passes

Tickets that reflect your event, venue, or brand from the moment they are added.

Event-ready passes

Tickets that reflect your event, venue, or brand from the moment they are added.

Easy entry, no searching

Always available, easy to scan, and automatically updated. No searching inboxes or downloading apps at the gate.

Real-time communication

Send updates, changes, and announcements as they happen. Reach attendees instantly when it matters most.

Before and after engagement

Share pre-event information and continue the conversation after the event ends.

Audience insight

See who attended, how they engaged, and what they did next. First-party data tied to real attendance.

Audience insight

See who attended, how they engaged, and what they did next. First-party data tied to real attendance.

Yours to build on

Every scan, redemption and interaction generates data your analytics and AI tools can utilise. What you build from there is yours.

USE CASES

Every moment, connected.

Every moment, connected.

Woman using her phone to scan in to an exclusive area of a club

Access and tiered experiences

Shape the experience around the individual. VIP, backstage, or general admission, each with the right access, content, and ability to evolve in real time.

QR, Barcode and NFC

Experience personalisation

VIP experiences

Dynamic permissions

Live event engagement and activation

Turn the pass into a live companion. Sync moments, push interactions, and give attendees something to engage with beyond what’s happening on stage.

Live content

Interactive and experiential moments

Companion experience

Audience participation

People walking in a branded expo space
Young adults in a shoe store for a special drop event

Drop-based content

Release content, offers, or rewards in moments. Timed drops before, during or after the event that keep attention high and give people a reason to stay engaged.

Timed drops

Content releases

Reward unlocks

Moment-based engagement

Progress and rewards

Give attendees a reason to keep engaging. Track activity across moments, reward participation, and build experiences that evolve over time.

Points and rewards

Progress tracking

Behaviour triggers

Repeat engagement

People walking at a outdoor music festival
Crowd in a sports stadium looking at notifications on their phones

Sponsor and partner moments

Give sponsors a way to engage directly with attendees. Deliver offers, content, and experiences tied to presence and participation.

Sponsor activations

Location triggers

Branded experiences

Measurable interaction

Audience re-engagement and return

Keep the connection open after the final act. Turn attendees into a returning audience with early access, loyalty mechanics, and reasons to come back.

Post-event content

Presale access

Retargeting

Loyalty rewards

Crowd at a gran prix event