Your brand.

Your brand.

Their pocket.

Their pocket.

Turn real-world moments into a new direct engagement channel. Live and trusted in Apple and Google Wallet. No app required.

Turn real-world moments into a new direct engagement channel. Live and trusted in Apple and Google Wallet. No app required.

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Integrate seamlessly with your existing systems to deliver smarter engagement and seamless customer experiences.
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Braze Logo
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Integrate seamlessly with your existing systems to deliver smarter engagement and seamless customer experiences.
Klaviyo Logo
Braze Logo
Google Logo
Square Logo
Hubspot Logo
Integrate seamlessly with your existing systems to deliver smarter engagement and seamless customer experiences.
Klaviyo Logo
Braze Logo
Google Logo
Square Logo
Hubspot Logo
iPhone showing Wildline Club digital wallet loyalty pass showing a personalised lock screen notification and real-time analytics dashboard

FEATURES

What a live pass makes possible

What a live pass makes possible

Reach

A direct line. Nothing in the way. Reach them on the lock screen. Not in an inbox. Not behind an algorithm. Trigger by time, location, or action.

Data

Know exactly what happened. Who engaged. Where they were. First-party data from real-world moments, owned entirely by you.

Experience

Better for your customer. Points update instantly. Offers arrive at the right moment. All inside the wallet they already use.

Integration

Built to connect. Built to scale. CRM, POS, marketing platform, Passform slots in via API, webhooks, or native integrations.

Control

Change anything, instantly. Update offers, content, details, or messaging in real time. Every pass updates automatically.

Adoption

Built on what they already use. Apple Wallet and Google Wallet are already on their smartphone. No app. No login. No friction.

BUILT TO CONNECT

Passform works wherever your customer is

Passform works wherever your customer is

Woman smiling with Brightside Music Festival ticket and lock screen notification

Convenience + Engagement

Entertainment & Events

Always available, easy to scan, and automatically updated. The ticket gets them in. The pass keeps them connected.

Live pass updates

Geofenced notifications

Post-event channel

Woman smiling with Brightside Music Festival ticket and lock screen notification

Convenience + Engagement

Entertainment & Events

Always available, easy to scan, and automatically updated. The ticket gets them in. The pass keeps them connected.

Live pass updates

Geofenced notifications

Post-event channel

Woman smiling with Brightside Music Festival ticket and lock screen notification

Convenience + Engagement

Entertainment & Events

Always available, easy to scan, and automatically updated. The ticket gets them in. The pass keeps them connected.

Live pass updates

Geofenced notifications

Post-event channel

SeaPass Ferries digital boarding pass with geo-triggered boarding notification and QR code

Connection + Experience

Hospitality & Tourism

Turn every booking into a direct channel you keep. Before, during, and after the experience. One pass across the entire journey.

Entry passes

Visitor and engagement analytics

Real-time updates and messaging

SeaPass Ferries digital boarding pass with geo-triggered boarding notification and QR code

Connection + Experience

Hospitality & Tourism

Turn every booking into a direct channel you keep. Before, during, and after the experience. One pass across the entire journey.

Entry passes

Visitor and engagement analytics

Real-time updates and messaging

SeaPass Ferries digital boarding pass with geo-triggered boarding notification and QR code

Connection + Experience

Hospitality & Tourism

Turn every booking into a direct channel you keep. Before, during, and after the experience. One pass across the entire journey.

Entry passes

Visitor and engagement analytics

Real-time updates and messaging

Person holding phone with The Daily Store loyalty wallet pass, showing scan-to-pay and wallet update notifications

Personalisation + Proximity

Retail & Loyalty

Put your brand in every customer's pocket. Not just a loyalty card. A new engagement channel.

Activation and gamification

Location-triggered offers

Redemption and engagement analytics

Person holding phone with The Daily Store loyalty wallet pass, showing scan-to-pay and wallet update notifications

Personalisation + Proximity

Retail & Loyalty

Put your brand in every customer's pocket. Not just a loyalty card. A new engagement channel.

Activation and gamification

Location-triggered offers

Redemption and engagement analytics

Person holding phone with The Daily Store loyalty wallet pass, showing scan-to-pay and wallet update notifications

Personalisation + Proximity

Retail & Loyalty

Put your brand in every customer's pocket. Not just a loyalty card. A new engagement channel.

Activation and gamification

Location-triggered offers

Redemption and engagement analytics

Two women at Luma Labs pop-up event with brand wallet pass showing stamp rewards and check-in notification

Activation + Engagement

Brands & Experiential

Campaigns people don’t just see. They keep. A brands wallet-native engagement layer connecting digital to IRL.

Personalisation and engagement channel

Behaviour-based triggers

Campaign analytics and attribution

Two women at Luma Labs pop-up event with brand wallet pass showing stamp rewards and check-in notification

Activation + Engagement

Brands & Experiential

Campaigns people don’t just see. They keep. A brands wallet-native engagement layer connecting digital to IRL.

Personalisation and engagement channel

Behaviour-based triggers

Campaign analytics and attribution

Two women at Luma Labs pop-up event with brand wallet pass showing stamp rewards and check-in notification

Activation + Engagement

Brands & Experiential

Campaigns people don’t just see. They keep. A brands wallet-native engagement layer connecting digital to IRL.

Personalisation and engagement channel

Behaviour-based triggers

Campaign analytics and attribution

0B+

0B+

Apple & Google Wallet users worldwide.

0%

0%

Wallet notification click rate. Email gets 2%.

0%

0%

More spent with brands that personalise.

0B+

0B+

Apple & Google Wallet users worldwide.

0%

0%

Wallet notification click rate. Email gets 2%.

0%

0%

More spent with brands that personalise.

0B+

0B+

Apple & Google Wallet users worldwide.

0%

0%

Wallet notification click rate. Email gets 2%.

0%

0%

More spent with brands that personalise.

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