Buying someone a drink has always been one of the simplest social gestures. My Shout brought that gesture online. Through MyShout.co, someone can buy a round for a mate from anywhere in the world, choose how many drinks to send, pay online, and share the voucher instantly by link. The recipient opens it on their phone and can add the voucher directly to Apple Wallet or Google Wallet. From there, the gift is not just a message. It is a live, scannable, redeemable pass sitting in the same place as the recipient's bank card, boarding pass, tickets, and loyalty cards. That experience is powered by Passform.
Built for the moment of redemption
Digital vouchers often work well at the point of purchase and poorly at the point of use.
They arrive by email, sit inside a message thread, or exist as a screenshot that may or may not be current. That can create friction for customers and uncertainty for venues. At the bar, the experience needs to be fast, clear, and trusted.
My Shout needed something better than a static voucher. Its product connects digital gifting with real-world hospitality, which means the pass has to serve three different moments: the purchase, the handover, and the redemption.
Passform gives My Shout a wallet infrastructure layer that sits behind that journey. When a voucher is created, it can become an Apple Wallet or Google Wallet pass. When it is opened, it can be saved in seconds. When it is redeemed, it can update in real time.
The voucher moves from a link into the customer's pocket.
A pass customers already know how to use
My Shout does not need to teach customers a new behaviour.
Apple Wallet and Google Wallet are already part of everyday mobile life. People use them for payments, travel, event tickets, memberships, and loyalty cards. They know where to find them. They trust them. They open quickly when it matters.
For the recipient, that makes the experience feel natural. The voucher does not live in an inbox or buried chat. It sits on the phone, ready to present at a participating venue.
At the bar, that matters. The pass opens in a tap, shows the voucher details, and can be scanned by the venue. No searching. No loading old messages. No relying on a screenshot.
The result is a more polished customer experience and a simpler operational flow for venues.
The balance changes. The pass changes with it.
A My Shout voucher is not always redeemed in one go.
Someone might receive five drinks and use two tonight, one next week, and the remaining balance later. That makes the voucher more complex than a single-use coupon. The balance needs to stay accurate. The venue needs confidence. The customer needs to know what is left.
Passform enables that through live wallet pass updates.
When a participating venue scans the voucher, it can choose how many drinks are being redeemed at that moment. Once the redemption is processed, the pass updates automatically. The customer sees the latest state of the voucher, and My Shout keeps the experience aligned across the platform, venue, and recipient.
The pass is no longer just proof that something was purchased. It becomes the current record of what can still be used.
That is the difference between a static voucher and a live redemption channel.
A direct line after the gift is sent
For most digital vouchers, the relationship fades after the link is delivered.
My Shout's wallet passes create a more durable connection. Because the voucher sits inside Apple Wallet or Google Wallet, updates can be surfaced through the pass experience. That gives My Shout a direct, useful channel to the recipient after the original gift has been sent.
For a product built around hospitality, timing and context matter. The pass can remain visible, accessible, and current until the full value has been redeemed.
That turns the voucher into more than a stored code. It becomes an ongoing customer touchpoint.
Layered onto the platform through the API
My Shout uses Passform's API directly.
That gives the team control over how wallet passes are created, issued, updated, and managed within its own product flow. When a customer buys drinks, the voucher can be generated. When the recipient opens the link, the pass can be saved. When a venue redeems drinks, the pass can be updated immediately.
Passform handles the wallet infrastructure. My Shout keeps ownership of the customer experience, payment flow, venue network, and redemption logic.
The integration does not force My Shout to rebuild its product around wallet passes. It lets wallet passes become part of the product.
Ready for a multi-country experience
My Shout operates across multiple countries, which raises the bar for consistency.
A customer may buy drinks in one country and send them to someone in another. Recipients need a simple way to receive, store, and use the voucher. Venues need a clear way to validate and reduce it. The platform needs the experience to work across devices, markets, and use cases.
Apple Wallet and Google Wallet provide the familiar front end. Passform provides the infrastructure behind it.
For My Shout, that means a consistent wallet pass layer that can support the business as it grows across markets.
Why this matters
My Shout is not just digitising a paper voucher.
It is turning a social gesture into a live mobile experience: bought online, sent instantly, saved to a wallet, scanned in venue, reduced in real time, and kept current until the last drink is redeemed.
By using Passform, My Shout has been able to deliver:
A wallet-first experience for recipients
Real-time voucher balance updates
Fast redemption for participating venues
Direct API integration into the My Shout platform
Wallet-based notifications and updates
A scalable foundation for multi-country voucher redemption
The gift is simple. The infrastructure is doing the heavy lifting.
The voucher is now a channel
My Shout makes it possible to buy someone a drink even when you cannot be there in person.
Passform helps make that experience work in the real world. The drink voucher is no longer a static link, code, or file. It is a live wallet pass that can be saved, scanned, updated, and used again.
For the customer, the experience is effortless: receive the shout, add it to wallet, redeem it at the bar.
For My Shout, the opportunity is bigger. Every voucher becomes a direct line between the platform, the recipient, and the venue. The redemption journey becomes clearer. The customer experience becomes stronger. And the humble drink voucher becomes a live channel that stays useful until the moment it is fully redeemed.
