Digital membership cards: what clubs need to know

Plastic membership cards are a solved problem waiting to be retired. The printing, the postage, the lost card replacements, and the manual renewal chasing add up to a meaningful overhead every season. This piece covers what digital membership cards actually do, what clubs get beyond the credential replacement, and what the setup process looks like for committees without a technical team.

What is a digital membership card?

A digital membership card is a membership credential that lives in a member's Apple Wallet or Google Wallet. It displays the member's name, membership number, expiry date, and a scannable barcode or QR code for verification. It works the same way a plastic card does at the point of use — a member pulls out their phone, the card is scanned, and access or benefits are confirmed.

The difference is what it can do beyond that. Unlike a plastic card, a digital membership card updates in real time, sends notifications to the lock screen, and renews automatically. It does not get lost, does not need to be reprinted, and does not require the member to remember which pocket they left it in.

The practical case: less admin, lower cost, fewer headaches

For most clubs, the case for digital membership cards starts with what they eliminate.

Printing and postage. Physical cards cost money to print and time to distribute. For clubs renewing hundreds or thousands of memberships each year, the print-and-post cycle is a recurring overhead that serves no one well. A digital card is issued instantly, arrives in the member's wallet within seconds of payment, and costs nothing to distribute.

Lost card replacement. When a member loses a physical card, someone has to deal with it. A digital card cannot be left in a jacket pocket or dropped in a car park. If a member gets a new phone, the card transfers with their wallet. If they cannot find it, it is in the same place it always is.

Expiry and renewal management. A digital card reflects current membership status automatically. When a membership lapses, the card updates to show it. When a member renews, the card reflects the new expiry date without a new card being issued. For clubs chasing renewals manually, this removes a significant administrative burden.

The PGA announced in 2025 that all members would receive digital cards, citing sustainability and the elimination of thousands of plastic cards annually. For community clubs making the same decision, the motivations are similar: less waste, less admin, and a better experience for members.

What members actually experience

Adding a digital membership card is a single tap. The club sends a link via email or SMS, the member taps it on their phone, and the card is in their wallet. There is no app to download, no account to create, and no password to remember.

Once it is in the wallet, it stays there. Members who have never once opened the club's app or newsletter have their membership card available every time they reach for their phone. It sits alongside their bank cards and transport passes in a wallet they already use every day.

For members who are less comfortable with technology, this is actually simpler than managing a plastic card. There is nothing to carry separately, nothing to lose, and nothing to renew manually if the club sets up automatic renewals.

What most clubs are not using

This is where the conversation usually changes. A digital membership card is not just a credential — it is a direct channel to every member who has added it to their wallet.

Most clubs have no reliable way to reach all their members between events. Email lists exist but open rates are low and many addresses are out of date. Social media reaches members who happen to see the post. A notification sent through the membership card appears on the lock screen of every active member's phone, in a platform they have already opted into by adding the card.

That channel is available for things clubs currently struggle to communicate: renewal reminders timed to arrive a month before expiry, notifications about upcoming events or member-only evenings, changes to opening hours or facilities, special offers from club sponsors, updates when a committee decision affects members. The message arrives directly, without competing with an inbox full of other emails.

The renewal use case alone is significant for most clubs. An automated reminder sent to every member whose card is about to expire, followed by a second reminder if they have not renewed, removes the manual chasing that volunteer administrators currently spend hours on each year.

How setup works

For clubs that do not have a technical team, this is often the first question. The honest answer is that a well-built digital membership product requires very little from the club to set up — and the card is only one part of what it delivers.

Passform's memberships product covers the full cycle. New members sign up online through a branded page the club configures with their membership categories, fees, and any required fields. Payment is collected at sign-up via Stripe. The digital wallet card is issued automatically once payment is confirmed, appearing in the member's wallet within seconds. From that point, renewals are managed automatically: the system sends timed reminders before expiry, processes payment on renewal, and updates the card without any action from the club. The committee has a live dashboard showing the full membership base: who is active, who has lapsed, who has not yet renewed.

For clubs currently running this process across a spreadsheet, a card printer, and a pile of envelopes, this replaces all of it. For clubs already using membership software, Passform can integrate with existing systems rather than replacing them.

Auckland Irish Club is one club that has made this transition through Passform. Their full experience is covered in the Auckland Irish Club case study.

Ready to make the switch?

If your club is still managing memberships with plastic cards, spreadsheets, or both, Passform's memberships product is built for exactly this. Online sign-up, payment collection, digital wallet cards, automated renewals, and a dashboard that gives your committee a live view of the full member base.

See how Passform Memberships works or get in touch to get started for your club.


Do members need to download an app to use a digital membership card?

No. A digital membership card in Apple Wallet or Google Wallet requires no app download. Members receive a link, tap it on their phone, and the card is added to their existing wallet in one step. Both Apple Wallet and Google Wallet come pre-installed on virtually every smartphone.

What happens when a membership expires?

The card updates automatically to reflect the expired status. If the club has automated renewals enabled, members are prompted to renew and the card updates as soon as payment is confirmed. Members do not need to be issued a new card.

Can a digital membership card be used for entry scanning?

Yes. The card displays a barcode or QR code that can be scanned at entry points using a standard scanning app on any smartphone. Clubs do not need specialised hardware, we can integrate with what you are already using.

How much does it cost to switch to digital membership cards?

Passform's plug-and-play memberships tier is priced at A$899 per year (or NZ$999) plus a one-time setup fee, for clubs with up to 10,000 members. There is no per-card cost and no printing or postage overhead. For most clubs, the annual saving on print and admin time covers a significant portion of the platform cost.

What if some members do not have a smartphone?

Digital membership cards work on any smartphone with Apple Wallet or Google Wallet installed, which covers virtually all devices in active use. For the small number of members without a compatible phone, clubs can choose to continue issuing a printed card alongside the digital option. The digital card also comes in a web based version. The two are not mutually exclusive.

Do members need to download an app to use a digital membership card?

No. A digital membership card in Apple Wallet or Google Wallet requires no app download. Members receive a link, tap it on their phone, and the card is added to their existing wallet in one step. Both Apple Wallet and Google Wallet come pre-installed on virtually every smartphone.

What happens when a membership expires?

The card updates automatically to reflect the expired status. If the club has automated renewals enabled, members are prompted to renew and the card updates as soon as payment is confirmed. Members do not need to be issued a new card.

Can a digital membership card be used for entry scanning?

Yes. The card displays a barcode or QR code that can be scanned at entry points using a standard scanning app on any smartphone. Clubs do not need specialised hardware, we can integrate with what you are already using.

How much does it cost to switch to digital membership cards?

Passform's plug-and-play memberships tier is priced at A$899 per year (or NZ$999) plus a one-time setup fee, for clubs with up to 10,000 members. There is no per-card cost and no printing or postage overhead. For most clubs, the annual saving on print and admin time covers a significant portion of the platform cost.

What if some members do not have a smartphone?

Digital membership cards work on any smartphone with Apple Wallet or Google Wallet installed, which covers virtually all devices in active use. For the small number of members without a compatible phone, clubs can choose to continue issuing a printed card alongside the digital option. The digital card also comes in a web based version. The two are not mutually exclusive.